Summary
• Netflix’s stock price rose 2.2% to $96.61 amid positive investor sentiment and upcoming earnings report.
• The company announced a partnership with iHeartMedia for exclusive video podcasting set to launch in 2026.
• Analysts have mixed sentiments, with some maintaining ‘Buy’ ratings while others downgrade their outlook.
Shares of Netflix, Inc. (NFLX) are trading at $96.61, marking a gain of 2.2% during intraday trading. This uptick follows the stock’s close at $94.57, indicating a strengthening in investor sentiment. The stock responded positively to recent news, although the broader market context shows no distinct catalysts driving the move.
Partnership with iHeartMedia Announced
On December 16, Netflix forged a significant partnership with iHeartMedia, announcing an exclusive video podcasting collaboration for over 15 prominent original iHeartPodcasts. This initiative includes the release of both new episodes and selected classic episodes from the podcast catalog, scheduled for launch in early 2026 across various markets. The move underlines Netflix’s strategy to diversify its content offerings and enhance user engagement by tapping into the growing popularity of podcasts.
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Recent News Highlights
In addition to the podcast initiative, Netflix’s stock is influenced by the recent board recommendation from Warner Bros. Discovery, which endorses stockholders to approve the Netflix agreement. This recommendation supports Netflix’s strategy to acquire substantial assets and signals a promising collaboration in the entertainment sector.
Furthermore, Netflix has announced plans to unveil its fourth-quarter 2025 financial results on January 20, 2026. This forthcoming report is anticipated by investors, adding another layer of interest to the stock.
Technical and Market Considerations
As the stock approaches the end of the year, it has recorded a -2.2% decrease in weekly performance and is down 15% on a monthly basis, although it has shown a slight yearly increase of 1% year-to-date. The stock is currently trading below its key moving averages, with the 20-day, 50-day, and 200-day SMAs showing respective deviations of -7.7%, -13.9%, and -16.5%.
Despite the ongoing challenges reflected in the recent technical indicators, NFLX’s recent price action may attract attention from short-term traders as it looks to establish support in this price zone.
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Analyst Sentiment
Analysts maintain a solid belief in Netflix’s long-term potential, consistently issuing ‘Buy’ ratings. Jefferies and Needham, among others, have reiterated their price targets, with estimates hovering around $150. However, some analysts, like those from Pivotal Research and Rosenblatt, have downgraded their ratings recently, suggesting a more cautious outlook compared to previous ratings.
With these dynamics in the backdrop, Netflix appears poised for potentially significant moves in the near future, contingent upon upcoming releases and market developments.