Tag: ADS

  • PubMatic, Inc. (PUBM) Stock Rising as Collaboration with IRIS.TV Continues to Develop

    PubMatic, Inc. (PUBM) Stock Rising as Collaboration with IRIS.TV Continues to Develop

    PubMatic, Inc. (PUBM) stock prices were up by 4.02% as of the market closing on July 8th, 2021, bringing the price per share up to USD$34.91 at the end of the trading day. After-hours trading saw the stuck surge by 10.25%, bringing it up to USD$38.49.

    Third Party Cookies

    The company’s equity value surged in June after Google made an announcement in regard to third-party cookies, which are online identity trackers used in targeted advertising. Google announced it was getting rid of cookies and ad-tech stock across the board suffered. June 24th 2021, however, saw Google report that it would keep cookies through to 2023. This report grants ad-tech companies like PUBM more time to find an alternative to cookies.

    Circumventing Disaster

    While cookies are more important for demand-side platforms, such as brands or ad agencies, PUBM partners with content publishers as a sell-side ad-tech company. The third-party cookie situation is reported as a risk in the company’s filings with the Securities and Exchange Commission.

    Ahead of the Curve

    Nevertheless, the company pointed out that the majority of its revenue can already be generated with alternatives to third-party cookies in its more recent quarterly conference call, going as far as to suggest the alternatives may even be better than third party cookies. While cookies are anonymous identifies, the company is keen to use alternative identifiers that provide greater addressability, facilitating an environment to drive better utilization of its infrastructure.

    Partnership with IRIS.TV

    June 29th 2021, announced its global partnership with IRIS.TV, aimed to facilitate buyers’ accessibility to contextually targeted connected TV and video inventory in efficient, biddable environments. This move provides media buyers with access to leading video data targeting tools enabled by IRIS.TV, which will assist targeted advertising across PUBM’s brand-safe cross-screen programmatic inventory.

    Scope of Collaboration

    Digital video and CTV ad spending has steadily increased, establishing the necessity of brand safety and verification tools to protect brand equity and combat ad fraud. Brands are able to better plan, activate, and measure CTV and video advertising campaigns with data-driven, video-level targeting, this ensuring brand safety is not compromised. Furthermore, post-campaign verification ensures maximum possible returns on investment, while providing insights that help prevent ad fraud.

    Future Outlook for PUBM

    Already poised to circumvent the fallout from the retiring of third party cookies by Google, PUBM is keen to continue extrapolating its trajectory of growth with its expansive partnership with IRIS.TV. Investors are hopeful that the combined resources from the partnership will result in promising returns on shareholders’ investments over the long term.

  • Early Morning Vibes: 4 Growth Stocks to Watch Right Now

    Early Morning Vibes: 4 Growth Stocks to Watch Right Now

    On January 28, American stock markets closed in the green zone. The S&P 500 index rose 0.98% to 3787 points, the NASDAQ gained 0.50%, the Dow Jones rose 0.99%. The rebound after the sale on the eve was caused by technical factors, as well as the publication of mostly positive macro statistics. All 11 sectors finished the session in positive territory. The finance sector showed outstripping growth by 1.92% due to the increase in the quotations of shares of payment systems and banks.

    Company news

    Comcast (CMCSA: + 6.6%) posted strong quarterly results thanks to continued strong demand for home internet. Some amusement parks have reached break-even points.

    MasterCard (MA: + 2.8%) quarterly EPS came in better than expected on a solid recovery in US earnings.

    Tesla’s revenue (TSLA: -3.3%) beat consensus expectations, but gross margin declined. The company’s forecast for the supply of electric vehicles in 2021 was weaker than analysts had predicted.

    Today world stock markets are showing negative dynamics. In the real economy, the news background remains calm, however, short squeezes in individual stocks continue to attract attention, causing concern among professional market participants.

    Risk appetite is highly variable. On the one hand, quarterly corporate results are mostly stronger than expected. Many support factors, including fiscal and monetary policy, an improvement in the epidemiological situation in the world, the emergence of new vaccines, remain relevant. In particular, Novavax today published positive test results for its drug.

    At the same time, hedge funds lock in positions to cover losses on short positions. In addition, market participants are avoiding risk by observing excess volatility and cautiously comparing the current situation to the stock market bubble before the dotcom crash. A significant risk is the spread of mutations in the coronavirus. The Novavax vaccine is only 49% effective against its South African strain. Thus, the market equilibrium appears to be fragile, so investors should be careful.

    The Freedom Finance Sentiment Index dropped to 68 out of 100. The indicator reflects the hope of market participants for a recovery in the global economy in 2021. Concerns about the negative impact of the coronavirus pandemic are gradually diminishing thanks to the prospects for mass vaccinations.

    Technical picture

    Technically, the S&P 500 is prone to an upward movement in the medium term. Nevertheless, the short-term correction may continue, as the MACD indicator is in negative territory. Significant support is located at 3710 points, where the 50-day moving average lies. The medium-term outlook for the S&P 500 will worsen if it falls below 3630 points.

    Today Top Movers‎

    LM Funding America Inc (LMFA), a specialty finance company, soared about 86.67% ‎at $2.79 in pre-market ‎trading Friday.‎‎ The company declared the closing of a $103.5 million upsized initial public offering.

    ‎Genius Brands International Inc (GNUS) share price jumped 16.75% to $2.30 during early morning ‎trading session on ‎Friday.‎‎

    Monopar Therapeutics Inc (MNPR) stock ascended 9.17% at $9.29 in the pre-‎market trading today.‎‎

    Sundial Growers Inc (SNDL) gained over 14.34% at $0.94 in pre-market ‎trading on Friday.‎‎

    Top Upgrades & Downgrades

    Wells Fargo turned bullish on Alliance Data Systems Corporation (ADS), upgrading the stock to “Equal-Weight” and assigning a $75 price target, representing a potential upside of 5.94% from Thursday’s close.

    SLM Corporation (SLM) has won the favor of RBC Capital’s equity research team. The firm upgraded the shares from Sector Perform to Outperform and moved their price target to $20, suggesting a 43.57% additional upside for the stock.

    Capri Holdings Limited (CPRI) received an upgrade from analysts at Baird, who also set their one-year price target on the stock to $58. They changed their rating on CPRI to Outperform from Neutral in a recently issued research note.

    Earlier Friday Jefferies reduced its rating on Golar LNG Partners LP (GMLP) stock to Hold from Buy and assigned the price target to $3.5. With shares trading at around $3.42, the Wall Street firm thinks Golar LNG Partners LP’s stock could add 2.34%.

    Jefferies analysts reduced their investment ratings, saying in research reports covered by the media that it’s rating for Safe Bulkers Inc. (SB) has been changed to Hold from Buy and the new price target is set at $1.8.

    Analysts at Morgan Stanley downgraded DXC Technology Co (DXC)’s stock to Equal Weight from Overweight Friday.

    Latest Insider Activity

    The Macerich Company (MAC) 10% Owner ONTARIO TEACHERS PENSION PLAN announced the sale of shares taking place on Jan 27 at $20.25 for some 24,562,964 shares. The total came to more than $497.37 million.

    Houston American Energy Corp. (HUSA) Director SCHOONOVER JAMES A sold on Jan 26 a total of 142,976 shares at $2.63 on average. The insider’s sale generated proceeds of almost $43960.

    Jefferies Financial Group Inc. (JEF) 10% Owner Jefferies Financial Group Inc. declared the purchase of shares taking place on Jan 12 at $10.00 for some 250,000 shares. The transaction amount was around $2.5 million.

    Alcoa Corporation (AA) Director Nevels James E bought on Jan 27 a total of 32,336 shares at $17.50 on average. The purchase cost the insider an estimated $7,000.

    Important Earnings

    Top US earnings releases scheduled for today include Telefonaktiebolaget LM Ericsson (publ) (NASDAQ:ERIC). It will announce its Dec 2020 financial results. The company is expected to report earnings of $0.21 per share from revenues of $7.75B in the three-month period.

    Analysts expect Synchrony Financial (NYSE:SYF) to report a net income (adjusted) of $0.91 per share, when the bank releases its quarterly results shortly. Revenue for the fiscal quarter ended Dec 2020 is predicted to come in at $3.55B.

    Chevron Corporation (CVX), due to announce earnings before the market opens today, is expected to report earnings of $0.07 per share from revenues of $26.2B recently concluded three-month period.