Canada Goose Holdings Inc. (NYSE: GOOS) shares were gaining 28.14% momentum to USD 11.43 as of the last check today. The significant gain was followed by the release of its earnings report for the full year and Q4 2025.
Good Financial Outcomes Showcase Strategic Alignment
Canada Goose reported an overall sales increase of 7.4% year over year, or a 4.0% gain on a constant currency basis, at CAD 384.6 million. The gross profit rose 17.8% to CAD 274.4 million, a considerable rise. Adjusted net income attributable to shareholders rose from CAD 19.3 million (CAD 0.19 per diluted share) to CAD 32.0 million (CAD 0.33 per diluted share) in comparison to the same period previous year.
The fourth-quarter numbers show how effective Canada Goose’s strategy is, particularly in terms of raising comparable direct-to-consumer (DTC) sales. The Snow Goose capsule’s success, improved retail execution, and compelling brand narrative as key growth contributors.
Operational Efficiency and Retail Expansion
Canada Goose achieved quantifiable advancements in its operating priorities for fiscal 2025. Employee training, better product availability, and staff optimization improved retail operations and raised conversion rates in similar locations. By converting two temporary stores and opening four new permanent sites, the business significantly increased its physical footprint, reaching 74 locations worldwide.
Product Innovation and Marketing Momentum
Significant success was achieved by the company’s marketing initiatives, particularly with the Snow Goose campaign, which was Creative Director Haider Ackermann’s first project. The ad, which was introduced in November, preserved the brand’s fundamental performance ethos while reviving its history.
Further enhancing regional participation, Canada Goose also carried out a successful Lunar New Year campaign in important Asian markets. Brand positioning was further enhanced by strategic wholesale alliances with Selfridges and Galeries Lafayette in EMEA.
Another important turning point in the company’s expansion of product categories was the debut of its first digitally exclusive offering of the Eyewear collection. Canada Goose will be leveraging this innovative product development, aggressive marketing, and enhanced customer experiences to sustain its current momentum in fiscal 2026.

