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Tag: Marin

  • New Suite Propelled Marin Software (MRIN) Stock After-Hours

    New Suite Propelled Marin Software (MRIN) Stock After-Hours

    Shares of Marin Software Incorporated (NASDAQ: MRIN) moved higher on US stock charts on the announcement of an expansion plan. MRIN’s shares increased 31.43% to $3.22 on Monday during the after-market session.

    Enhanced Brand Engagement

    Major improvements to its Amazon connection were announced by Marin Software (MRIN). With the addition of Sponsored TV, non-endemic advertising, and worldwide access to the Demand-Side Platform (DSP), this upgrade facilitates brand engagement with Amazon audience members even for those who do not sell on the platform.

    Advertisers may offer effective commercials for businesses who sell on Amazon and those that do not, reaching over 155 million monthly users of Amazon’s ad-supported streaming services with the new effort (Amazon, Q4 2022).

    In order to develop highly focused and successful advertising campaigns connected to the purchases customers make on Amazon, brands who do not sell items on the site may nonetheless reach the enormous audience of the omnichannel shopping experience while they are shopping.

    Through this extension, advertisers will have access to Amazon’s extensive advertising platform, allowing them to purchase display and video advertisements programmatically across all of Amazon’s sites as well as those of its publisher partners in every market that it serves worldwide.

    Revolutionizing Digital Marketing

    With the improved Amazon solution, Marin Software is demonstrating its dedication to assisting digital marketers in making the most meaningful connections with customers. Marin Software is helping companies make the most of their reach and efficacy inside the Amazon family of brands by delivering non-endemic advertising choices, increasing DSP capabilities internationally, and adding Sponsored TV.

    This development demonstrates Marin Software’s commitment to provide cutting-edge solutions that boost productivity and produce quantifiable outcomes for its customers. The strength of MRIN’s intelligence, AI-powered optimization, and adaptable automations are now combined in Marin Software’s portfolio of Amazon Ads solutions, giving marketers the competitive edge they need to succeed in the current multi-channel digital marketing environment.

    All advertisers are given the tools they need by Marin Software to successfully and efficiently engage Amazon’s broad audience across all of their paid media channels, including sponsored TV, DSP non-endemic, and sponsored ecommerce advertising.

  • Unlocking Potential: Marin Software’s (MRIN) Latest Tool Shifts Market Dynamics

    Unlocking Potential: Marin Software’s (MRIN) Latest Tool Shifts Market Dynamics

    Marin Software Incorporated (NASDAQ: MRIN) shares are currently on a bullish trajectory within the US stock market during today’s trading session, exhibiting a notable surge of 24.14% to attain $3.24. This substantial increase in the value of MRIN shares appears to be directly linked to the introduction of a new detection tool.

    Marin Software (MRIN) has unveiled its latest innovation, the Anomaly Detector. This cutting-edge tool autonomously detects and consolidates unexpected outcomes in performance marketing campaigns across various pay-per-click ad platforms including Google, Meta, and Amazon.

    This pioneering functionality equips brands and their agencies with contextualized, timely insights essential for swift decision-making and seizing opportunities. The Anomaly Detector from Marin scrutinizes performance metrics across multiple accounts, highlighting significant fluctuations in revenue, conversions, and ad expenditure.

    Commencing its analysis at the account level, it delves into individual campaigns and ad groups, offering concise explanations for outliers and suggesting strategies to either mitigate risks or capitalize on opportunities. Moreover, Marin underscores overarching data trends that might be overlooked during manual scrutiny, presenting all findings in a user-friendly narrative format via email, facilitating seamless sharing across teams.

    For performance marketers, navigating through a flood of data from diverse sources poses a perpetual challenge, where overlooking critical issues can lead to squandered ad budgets or overlooked prospects. Marin’s Anomaly Detector alleviates these concerns by ensuring comprehensive oversight and prompt addressing of anomalies, instilling marketers with confidence in their decision-making process.

    The Anomaly Detector by Marin automatically monitors day-of-the-week trends to forecast performance and identifies campaigns falling short of their predefined key performance indicators (KPIs). Leveraging AI, Marin streamlines all reporting, performance tracking, and optimization tasks, offering clients substantial time savings each week to allocate towards strategic endeavors.

    Marin envisions a future where performance marketers leverage real-time, distilled insights to act swiftly, enhance customer conversion rates, and liberate themselves from the burdensome task of exhaustive analysis. With its foundation deeply rooted in AI, Marin continues to advance, accelerating its journey towards realizing this transformative vision.

  • Marin Software Inc. (MRIN) Stock Skyrockets Under Spotlight of Meme Stock Phenomenon

    Marin Software Inc. (MRIN) stock prices surged by 54.64% shortly after market trading commenced on July 2nd, 2021, bringing the price per share up to USD$23.32 early on in the trading day.

    Collaboration with Instacart

    June 23rd, 2021 saw the company announce the addition of the ability to manage Instacart Ads to its flagship MarinOne platform, facilitating the connection between brands and customers directly at the point of sale. MRIN will leverage its extensive track record to help advertisers optimize over USD$40 billion in digital advertising spend to the rapidly growing platform.

    About Instacart

    As the leading North American online grocery platform, Instacart is partnered with more than 600 national, regional, and local retailers, including unique brand names. The company has 55,000 stores across more than 5,500 cities across North America. Instacart offers self-service and managed ad services for more than 2,500 CPG brands, including all of the Top 25 CPG companies.

    MarinOne Platform

    The self-serve MarinOne platform helps generate additional demand by unifying lower-funnel marketplace advertising with paid search and paid social campaigns. The platform allows marketers to align their efforts to ensure the seamless functioning of their channels across the customer journey. With the pandemic having seen consumer habits shift, online grocery delivery skyrocketed to unprecedented levels.

    Scope of Partnership

    Instacart is an essential addition to the digital marketing strategy MRIN, as a leading online grocery platform in North America. MRIN is excited to give advertisers on Instacart the opportunity to maximize returns on investments with the company’s added resources. The company’s automation facilitates the accessibility of managing Instacart Ad campaigns by automatically constructing campaigns, providing alerts on performance changes, and proactively identifying opportunities for better results.  The optimization tools serve to identify the most suitable levels of spend, while the best possible performance is ensured by MRIN bidding. The company’s Insight molecule automatically identifies opportunities such as Product A/B Testing in customers’ accounts, with estimates of potential value and easy implementation being provided.

    Meme Stock Phenomenon

    Despite the integration with Instacart Ads, the recent movement in MRIN’s stock price does not seem warranted. With an absence of any other news coverage or changes in fundamentals, it seems that MRIN is the latest target of the meme stock phenomenon that has been sweeping the stock exchange as of late. Driven by retail investors who use the social medial platform Reddit to coordinate a short squeeze in underperforming companies with high short interests. Inherent with risk and volatility, this phenomenon provides a fortuitous bump to companies that find themselves in its spotlight. Investors are hopeful that MRIN will leverage the additional resources at its disposal to usher in more organic growth.