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Tag: Marin Software

  • New Suite Propelled Marin Software (MRIN) Stock After-Hours

    New Suite Propelled Marin Software (MRIN) Stock After-Hours

    Shares of Marin Software Incorporated (NASDAQ: MRIN) moved higher on US stock charts on the announcement of an expansion plan. MRIN’s shares increased 31.43% to $3.22 on Monday during the after-market session.

    Enhanced Brand Engagement

    Major improvements to its Amazon connection were announced by Marin Software (MRIN). With the addition of Sponsored TV, non-endemic advertising, and worldwide access to the Demand-Side Platform (DSP), this upgrade facilitates brand engagement with Amazon audience members even for those who do not sell on the platform.

    Advertisers may offer effective commercials for businesses who sell on Amazon and those that do not, reaching over 155 million monthly users of Amazon’s ad-supported streaming services with the new effort (Amazon, Q4 2022).

    In order to develop highly focused and successful advertising campaigns connected to the purchases customers make on Amazon, brands who do not sell items on the site may nonetheless reach the enormous audience of the omnichannel shopping experience while they are shopping.

    Through this extension, advertisers will have access to Amazon’s extensive advertising platform, allowing them to purchase display and video advertisements programmatically across all of Amazon’s sites as well as those of its publisher partners in every market that it serves worldwide.

    Revolutionizing Digital Marketing

    With the improved Amazon solution, Marin Software is demonstrating its dedication to assisting digital marketers in making the most meaningful connections with customers. Marin Software is helping companies make the most of their reach and efficacy inside the Amazon family of brands by delivering non-endemic advertising choices, increasing DSP capabilities internationally, and adding Sponsored TV.

    This development demonstrates Marin Software’s commitment to provide cutting-edge solutions that boost productivity and produce quantifiable outcomes for its customers. The strength of MRIN’s intelligence, AI-powered optimization, and adaptable automations are now combined in Marin Software’s portfolio of Amazon Ads solutions, giving marketers the competitive edge they need to succeed in the current multi-channel digital marketing environment.

    All advertisers are given the tools they need by Marin Software to successfully and efficiently engage Amazon’s broad audience across all of their paid media channels, including sponsored TV, DSP non-endemic, and sponsored ecommerce advertising.

  • Unlocking Potential: Marin Software’s (MRIN) Latest Tool Shifts Market Dynamics

    Unlocking Potential: Marin Software’s (MRIN) Latest Tool Shifts Market Dynamics

    Marin Software Incorporated (NASDAQ: MRIN) shares are currently on a bullish trajectory within the US stock market during today’s trading session, exhibiting a notable surge of 24.14% to attain $3.24. This substantial increase in the value of MRIN shares appears to be directly linked to the introduction of a new detection tool.

    Marin Software (MRIN) has unveiled its latest innovation, the Anomaly Detector. This cutting-edge tool autonomously detects and consolidates unexpected outcomes in performance marketing campaigns across various pay-per-click ad platforms including Google, Meta, and Amazon.

    This pioneering functionality equips brands and their agencies with contextualized, timely insights essential for swift decision-making and seizing opportunities. The Anomaly Detector from Marin scrutinizes performance metrics across multiple accounts, highlighting significant fluctuations in revenue, conversions, and ad expenditure.

    Commencing its analysis at the account level, it delves into individual campaigns and ad groups, offering concise explanations for outliers and suggesting strategies to either mitigate risks or capitalize on opportunities. Moreover, Marin underscores overarching data trends that might be overlooked during manual scrutiny, presenting all findings in a user-friendly narrative format via email, facilitating seamless sharing across teams.

    For performance marketers, navigating through a flood of data from diverse sources poses a perpetual challenge, where overlooking critical issues can lead to squandered ad budgets or overlooked prospects. Marin’s Anomaly Detector alleviates these concerns by ensuring comprehensive oversight and prompt addressing of anomalies, instilling marketers with confidence in their decision-making process.

    The Anomaly Detector by Marin automatically monitors day-of-the-week trends to forecast performance and identifies campaigns falling short of their predefined key performance indicators (KPIs). Leveraging AI, Marin streamlines all reporting, performance tracking, and optimization tasks, offering clients substantial time savings each week to allocate towards strategic endeavors.

    Marin envisions a future where performance marketers leverage real-time, distilled insights to act swiftly, enhance customer conversion rates, and liberate themselves from the burdensome task of exhaustive analysis. With its foundation deeply rooted in AI, Marin continues to advance, accelerating its journey towards realizing this transformative vision.

  • Marin Software Inc. (MRIN) stock Blooms After Hours on TikTok Integration

    Marin Software Inc. (MRIN) stock Blooms After Hours on TikTok Integration

    On February 16, Marin Software Inc. (MRIN) announced the integration of its MarinOne platform with TikTok’s Ad Manager. As a result, the stock rebounded and bloomed in the after-hours on Wednesday.

    In the prior trading session, the stock remained in the red with a mild loss of 0.91%. MRIN closed the regular session at $3.27 at a volume of 3.21 million shares. The day’s range was $3.18 and $3.34. Following the integration announcement, MRIN stock rallied by 29.66% in the after-hours. Hence, the stock had a value of $4.24 in the after-hours on Wednesday while the session saw a heavy volume of 3.02 million shares.

    The cloud-based digital advertising management company, Marin Software Inc. has a market capitalization of $51.12 million. Currently, the company has 15.49 million shares outstanding in the market.

    MRIN’s TikTok Integration

    With the integration of TikTok’s Ad Manager, TikTok’s ad campaigns can now be optimized through the company’s flagship MarinOne platform. This integration also provides advertisers with better insights and improves their TikTok campaign performance through machine learning and automation.

    Moreover, the MarinOne platform combines industry-leading optimization tools and AI bidding with flexible reporting. This results in maximizing the reach and impact of TikTok’s marketing investment of the advertisers.

    Therefore, the MainOne platform now supports TikTok for business on a cross-channel ad optimization platform. The advertisers would now be able to run flexible reports within and across campaigns, export the data, and sync campaigns with offline and downstream conversions events. Furthermore, they would also get automated alerts and be able to view TikTok campaigns alongside other paid social channels and search displays, apps, and e-commerce.

    LinkedIn Marketing Integration

    Previously, on January 12, the company announced adding the ability to manage LinkedIn Marketing Solutions campaigns to MarinOne platform. The integration with LinkedIn Campaign Management and Reporting provides better insights to advertisers along with improving performance.

    MRIN’s Financial Summary

    In the third quarter of 2021, the company had total net revenues of $6.2 million against $6.8 million in the year-ago period. Thus, marking a decline of 9% YOY.

    MRIN had a non-GAAP loss from operations of $3.0 million in Q3 2021, against $2.8 million in Q3 2020.

    In addition, the company will be reporting its financial results for the fourth quarter of 2021 on February 24, after the bell. For Q4 2021, the company expects net revenues of $5.6 to $6.1 million with non-GAAP loss of operations between $4.5 and $4.0 million.

  • Why did Marin Software Incorporated (MRIN) stock decline on Friday’s after-hours?

    Marin Software Incorporated (MRIN) shares declined 14.73% in after-hours on Friday, July 30, 2021, and closed the weekly trading at $7.06 per share. in the regular trading session of Friday, MRIN’s stock gained 28.17%. MRIN shares have risen 483.10% over the last 12 months, and they have moved up 5.61% in the past week. Over the past three months, the stock has gained 362.57%, while over the past six months, it has shed 283.33%. MRIN has a current market of $70.79 million and its outstanding shares stood at 10.30 million.

    MRIN Recent financial results announcement

    On July 30, 2021, Marin Software Incorporated (MRIN announced financial results for the second quarter ended June 30, 2021.

    Q2 2021 financial results

    • MRIN reported revenue of 1 million in Q2 2021 compared to $7.3 million in the second quarter of 2020.
    • Total operating expenses were $5.93 million in Q2 2021 compared to $7.3 million in Q2 2020.
    • It suffered a GAAP operating loss of $3.0 million in Q2 2021 compared to a GAAP operating loss of $4.5 million in Q2 2020.
    • Net loss was $2.5 million or net loss per, basic and diluted common share was $0.23 in Q2 2021 compared to a net loss of $3.5 million or net loss per, the basic and diluted common share was $0.50 million in Q2 2020.
    • As of June 30, 2021, the company had cash, cash equivalents and restricted cash of $14.4 million.

    Financial guidance for Q3 2021

    For Q3 2021, MRIN is expecting

    • Net revenue to be in the range of $5.5 to $6.0 million
    • Operating loss in the range of $3.3 to $2.8 million

    MarinOne Performance Across Advertising Channels

    On July 22, 2021, Marin Software published three new customer case studies highlighting the benefits of using MarinOne across multiple marketing channels.

    Digital marketers are looking for the best performance from their marketing investment and the advanced bidding at the heart of delivering results. The MarinOne bidding algorithm can be used across channels, including the latest additions like Instacart, LinkedIn, and Apple Search Ads.

    MRIN Integration with Instacart Ads

    On June 23, 2021, Marin Software added the ability to manage Instacart Ads to its flagship MarinOne platform. This integration makes it easier for brands to connect with customers directly at the point of sale.

    Instacart is the leading online grocery platform in North America. Marin is bringing its experience helping advertisers optimize over $40 billion in digital advertising spend to the rapidly growing platform.

    MRIN Q1 2021 financial results announcement

    On May 6, 2021, Marin Software Incorporated released its financial results for the first quarter ended March 31, 2021.

    Q1 2021 financial highlights

    • Marin Software reported revenue of $6.3 million for Q1 2021 compared to $8.7 million in the first quarter of 2020.
    • GAAP operating loss was $4 million for Q1 2021 compared to $4.4 million for the first quarter of 2020.
    • Non-GAAP operating loss was $2.5 million in Q1 2021 compared to a non-GAAP operating loss of $3.5 million in Q1 2020.
    • Total operating expenses were $5.51 million for Q1 2021, compared to $7.73 million for Q1 2020.
    • The company suffered a net loss of $2.12 million in Q1 2021 compared to a $7.73 million net loss in Q1 2020.
    • Net loss per common share, basic and diluted was $0.21 in Q1 2021 compared to $0.58 in Q1 2020.

    Conclusion

    MRIN stock faced headwinds in the after-hours on Friday due to the Q2 financial results announcement which did not attract the investors. We hope that it will commence the new week in a positive mode.

  • What Drove The MRIN Stock Up 10% During Premarket Session?

    What Drove The MRIN Stock Up 10% During Premarket Session?

    Shares of the leading provider of digital marketing software for performance-driven advertisers and agencies, Marin Software Inc (MRIN) were trading up 9.83% in pre-market trading at $10.95 at the time of the last check. During the last session, Martin Software stock decreased -27.07% or -$3.7. Over the course of the session, MRIN shares fluctuated between $9.65 and $12.46. There were 8.2 million shares of MRIN stock exchanged on the day, which is below the company’s 50-day daily volume of 28.23 million and lower than its Year-to-date volume of 11.31 million.

    MRIN stock has gained 527.04% over the past 12 months, but the stock has dropped -43.54% over the last week. For the last six months, MRIN stock has gained a total of 343.11%, and over the last three months, the stock has increased by 507.93%. A total of 393.56% has been earned by the MRIN stock so far this year.  The price of MRN stock rose after the company released its preliminary financial results.

    What quarter did MRN report results?

    Marin Software’s mission is to enable advertisers to run paid marketing programs on the biggest websites in the world more efficiently and transparently. Advertisers and agencies can easily integrate, align, and increases the effectiveness of their digital advertising spend with MRIN’s enterprise marketing software. Search, social, and eCommerce advertising can all be managed through MRN’s single SaaS platform.

    In addition to helping marketers convert audiences more precisely, MRIN is also used to improve financial performance and make better decisions. Globally, MRIN’s technology powers marketing campaigns around the world. The company is headquartered in San Francisco and has offices worldwide.

    As of today, the following preliminary financial results have been announced by Marin Software for the quarter ended June 30, 2021.

    • The second quarter of 2021 is expected to generate MRIN’s net revenues of $6.1 million as opposed to $7.3 million generated in the corresponding quarter of 2020.
    • It is estimated that MRN’s GAAP loss from operations will range from $(3.0) million to $(3.3) million, which is a huge decrease from $(4.5) million for the second quarter 2020.
    • On a non-GAAP basis, the operating losses at MRIN are estimated to range between $(2.8) million and $(3.1) million, considerably less than the $(3.6) million for the second quarter of 2020.
    • At June 30, 2021, MRIN is expected to have, in aggregate, $14.4 million in cash and cash equivalents.
    • According to the information MRIN had available at the time of this release, the preliminary results are estimated.

    These estimated preliminary results of MRIN for the second quarter ended June 30, 2021 may differ from the actual results for the quarter that ends on that date and the final results will not be announced until after that date.

    MRIN’s recent move:

    Marin Software (MRIN) has recently added support for managing Instacart Ads to its flagship platform, MarinOne. By integrating MRIN, brands have an easier time connecting directly with consumers at point of sale. MRIN’s experience helping marketers optimize over $40 billion in digital advertising spend will be brought to the platform’s rapid growth.

  • Marin Software Inc. (MRIN) Stock Skyrockets Under Spotlight of Meme Stock Phenomenon

    Marin Software Inc. (MRIN) stock prices surged by 54.64% shortly after market trading commenced on July 2nd, 2021, bringing the price per share up to USD$23.32 early on in the trading day.

    Collaboration with Instacart

    June 23rd, 2021 saw the company announce the addition of the ability to manage Instacart Ads to its flagship MarinOne platform, facilitating the connection between brands and customers directly at the point of sale. MRIN will leverage its extensive track record to help advertisers optimize over USD$40 billion in digital advertising spend to the rapidly growing platform.

    About Instacart

    As the leading North American online grocery platform, Instacart is partnered with more than 600 national, regional, and local retailers, including unique brand names. The company has 55,000 stores across more than 5,500 cities across North America. Instacart offers self-service and managed ad services for more than 2,500 CPG brands, including all of the Top 25 CPG companies.

    MarinOne Platform

    The self-serve MarinOne platform helps generate additional demand by unifying lower-funnel marketplace advertising with paid search and paid social campaigns. The platform allows marketers to align their efforts to ensure the seamless functioning of their channels across the customer journey. With the pandemic having seen consumer habits shift, online grocery delivery skyrocketed to unprecedented levels.

    Scope of Partnership

    Instacart is an essential addition to the digital marketing strategy MRIN, as a leading online grocery platform in North America. MRIN is excited to give advertisers on Instacart the opportunity to maximize returns on investments with the company’s added resources. The company’s automation facilitates the accessibility of managing Instacart Ad campaigns by automatically constructing campaigns, providing alerts on performance changes, and proactively identifying opportunities for better results.  The optimization tools serve to identify the most suitable levels of spend, while the best possible performance is ensured by MRIN bidding. The company’s Insight molecule automatically identifies opportunities such as Product A/B Testing in customers’ accounts, with estimates of potential value and easy implementation being provided.

    Meme Stock Phenomenon

    Despite the integration with Instacart Ads, the recent movement in MRIN’s stock price does not seem warranted. With an absence of any other news coverage or changes in fundamentals, it seems that MRIN is the latest target of the meme stock phenomenon that has been sweeping the stock exchange as of late. Driven by retail investors who use the social medial platform Reddit to coordinate a short squeeze in underperforming companies with high short interests. Inherent with risk and volatility, this phenomenon provides a fortuitous bump to companies that find themselves in its spotlight. Investors are hopeful that MRIN will leverage the additional resources at its disposal to usher in more organic growth.

  • Top Gaining Stocks as Markets Rally on Hopes of a Stimulus Deal

    The major stock indices are up this morning on news that a stimulus deal could be close. Yesterday, house speaker Nancy Pelosi stated that the negotiators were just about the deal.

    Given that it is the most awaited deal at the moment, this positive news could see the market rally all through the day. In this environment of increased optimism, several stocks are outperforming the market and could trade in positive territory all through the day. Some of the top gainers pre-market are as below:

    Socket Mobile Inc [NASDAQ: SCKT]

    Socket Mobile Inc is one of the top gainers this morning after it released its financial results for the third quarter of 2020. These results are subject to an annual review process in line with goodwill impairment and a part of quarter-end closing procedures.

    The company failed to carry out this review in time as a result of COVID-19 complications and uncertainties. That means that the numbers announced today have no goodwill impairment. Sensitive numbers that might be impacted negatively will have an asterisk to denote that there might be some changes.

    The company will issue the full report once they complete the goodwill review and have it as form 10-Q for the third quarter.

    Marin Software Inc [NASDAQ: MRIN]

    Marin Software Inc. is gaining pre-market and looks set to start the day in the green.  The company recently said that it will announce its financial results for the third quarter ended September 30, 2020, on Thursday, November 5 after the close of the market.

    It further announced that on that same day, it will have a conference call at 2:00 PM Pacific Time and (5:00 PM Eastern Time) to deliberate on the result released.

    This call will be available in the United States of America through dialling the number (877)705-6003 and internationally through the number (201)493-6725. The conference ID 13710848 or access it through a live webcast via the link on the company’s website. There will also be a recorded replay of the same on November 12, 2020.

    CLPS Incorporation [NASDAQ: CLPS]

    CLPS Incorporation is another top performer after announcing its half-year and full-year financial results for the fiscal year 2020.

    The company has recorded significant improvement in both periods as compared to the results of the fiscal year 2019. Revenues and Gross profit increased by 37.2% and 25.1% respectively for the half-year results, and by 37.7% and 31.0% respectively for the full-year results. Other results including the net income attributable to CPLS incorporation’s shareholders and non-GAAP net income also recorded considerable improvement.

    The company’s Chief Executive Officer and Co-Founder Mr. Raymond Lin said that they have been focusing on the health of their employees and that of their families during the COVID-19 pandemic, but are pleased to have recorded stable growth in the two periods. He concluded by saying that the company hopes to continue expanding and grow its business.