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Tag: Marin Software Inc

  • Amazon DSP Integration: Marin Software Inc. (MRIN) Skyrockets After Hours

    On January 06, Marin Software Inc. (MRIN) announced Amazon DSP integration for expanding Amazon advertising solutions. Consequently, the stock skyrocketed in the after-hours on Thursday.

    During the regular session, the stock gained a slight 2.07% at its closing price of $3.45 with 5.41M shares exchanging. Following the announcement, MRIN stock gained a further 33.04% in the after-hours. Hence, the stock was trading at $4.59 apiece at 5.17M shares in the after hours.

    The cloud-based digital advertising management solutions provider, Marin Software Inc. was founded in 2006. Currently, its 15.49 million outstanding shares trade at a market capitalization of $52.36 million.

    MRIN’s Amazon DSP Integration

    On Thursday, the company announced its Amazon Ads’ demand-side platform (DSP) integration. With this integration, brands can effectively manage, measure, and optimize their Amazon Advertising campaign with ease. Multiple types of advertising optimization and solutions would be possible within the MarinOne platform, including Sponsored Products, Sponsored Brands, Sponsored Display to display, video and audio ads.

    The Amazon DSP makes huge reach possible to its audience through both its sites and apps and also third-party exchanges. Further, multiple formats are also included for advertisers like display, audio, and streaming TV ads through Fire TV. Hence, the DSP integration will now allow MRIN’s customers to have access to a wide suite of tools for enhancing their campaign portfolio.

    Partnership with CitrusAd

    On November 10, the company announced its partnership with CitrusAd’s Digital Retail Media Platform. Through this partnership, brands would be able to access CitrusAd’s products suite through MRIN software. Moreover, brands can manage and optimize sponsored products and display ads through Marin with ease now. Subsequently, enhancing e-commerce advertising of the company.

    CitrusAd is an ad technology provider in the retail space with a white-label, self-serve e-commerce advertising platform. It was named a Leader in The Forrester WaveTM: Sll-Side Retail Media Solutions, Q3 2021. by Forrester, recently.

    MRIN’s Financials

    On November 04, the company declared its financial results for the third quarter of 2021.

    In the third quarter of 2021, MRIN generated total revenues of $6,2 million, against $6.8 million in the year-ago period. This shows a decrease of 9% year over year.

    Furthermore, the non-GAP loss from operations in the third quarter of 2021, was $3.0 million, against $2.8 million in Q3 of 2020.

    The company ended the quarter with cash, cash equivalents, and restricted cash of $50.2 million.

  • What Drove The MRIN Stock Up 10% During Premarket Session?

    What Drove The MRIN Stock Up 10% During Premarket Session?

    Shares of the leading provider of digital marketing software for performance-driven advertisers and agencies, Marin Software Inc (MRIN) were trading up 9.83% in pre-market trading at $10.95 at the time of the last check. During the last session, Martin Software stock decreased -27.07% or -$3.7. Over the course of the session, MRIN shares fluctuated between $9.65 and $12.46. There were 8.2 million shares of MRIN stock exchanged on the day, which is below the company’s 50-day daily volume of 28.23 million and lower than its Year-to-date volume of 11.31 million.

    MRIN stock has gained 527.04% over the past 12 months, but the stock has dropped -43.54% over the last week. For the last six months, MRIN stock has gained a total of 343.11%, and over the last three months, the stock has increased by 507.93%. A total of 393.56% has been earned by the MRIN stock so far this year.  The price of MRN stock rose after the company released its preliminary financial results.

    What quarter did MRN report results?

    Marin Software’s mission is to enable advertisers to run paid marketing programs on the biggest websites in the world more efficiently and transparently. Advertisers and agencies can easily integrate, align, and increases the effectiveness of their digital advertising spend with MRIN’s enterprise marketing software. Search, social, and eCommerce advertising can all be managed through MRN’s single SaaS platform.

    In addition to helping marketers convert audiences more precisely, MRIN is also used to improve financial performance and make better decisions. Globally, MRIN’s technology powers marketing campaigns around the world. The company is headquartered in San Francisco and has offices worldwide.

    As of today, the following preliminary financial results have been announced by Marin Software for the quarter ended June 30, 2021.

    • The second quarter of 2021 is expected to generate MRIN’s net revenues of $6.1 million as opposed to $7.3 million generated in the corresponding quarter of 2020.
    • It is estimated that MRN’s GAAP loss from operations will range from $(3.0) million to $(3.3) million, which is a huge decrease from $(4.5) million for the second quarter 2020.
    • On a non-GAAP basis, the operating losses at MRIN are estimated to range between $(2.8) million and $(3.1) million, considerably less than the $(3.6) million for the second quarter of 2020.
    • At June 30, 2021, MRIN is expected to have, in aggregate, $14.4 million in cash and cash equivalents.
    • According to the information MRIN had available at the time of this release, the preliminary results are estimated.

    These estimated preliminary results of MRIN for the second quarter ended June 30, 2021 may differ from the actual results for the quarter that ends on that date and the final results will not be announced until after that date.

    MRIN’s recent move:

    Marin Software (MRIN) has recently added support for managing Instacart Ads to its flagship platform, MarinOne. By integrating MRIN, brands have an easier time connecting directly with consumers at point of sale. MRIN’s experience helping marketers optimize over $40 billion in digital advertising spend will be brought to the platform’s rapid growth.