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  • New Suite Propelled Marin Software (MRIN) Stock After-Hours

    New Suite Propelled Marin Software (MRIN) Stock After-Hours

    Shares of Marin Software Incorporated (NASDAQ: MRIN) moved higher on US stock charts on the announcement of an expansion plan. MRIN’s shares increased 31.43% to $3.22 on Monday during the after-market session.

    Enhanced Brand Engagement

    Major improvements to its Amazon connection were announced by Marin Software (MRIN). With the addition of Sponsored TV, non-endemic advertising, and worldwide access to the Demand-Side Platform (DSP), this upgrade facilitates brand engagement with Amazon audience members even for those who do not sell on the platform.

    Advertisers may offer effective commercials for businesses who sell on Amazon and those that do not, reaching over 155 million monthly users of Amazon’s ad-supported streaming services with the new effort (Amazon, Q4 2022).

    In order to develop highly focused and successful advertising campaigns connected to the purchases customers make on Amazon, brands who do not sell items on the site may nonetheless reach the enormous audience of the omnichannel shopping experience while they are shopping.

    Through this extension, advertisers will have access to Amazon’s extensive advertising platform, allowing them to purchase display and video advertisements programmatically across all of Amazon’s sites as well as those of its publisher partners in every market that it serves worldwide.

    Revolutionizing Digital Marketing

    With the improved Amazon solution, Marin Software is demonstrating its dedication to assisting digital marketers in making the most meaningful connections with customers. Marin Software is helping companies make the most of their reach and efficacy inside the Amazon family of brands by delivering non-endemic advertising choices, increasing DSP capabilities internationally, and adding Sponsored TV.

    This development demonstrates Marin Software’s commitment to provide cutting-edge solutions that boost productivity and produce quantifiable outcomes for its customers. The strength of MRIN’s intelligence, AI-powered optimization, and adaptable automations are now combined in Marin Software’s portfolio of Amazon Ads solutions, giving marketers the competitive edge they need to succeed in the current multi-channel digital marketing environment.

    All advertisers are given the tools they need by Marin Software to successfully and efficiently engage Amazon’s broad audience across all of their paid media channels, including sponsored TV, DSP non-endemic, and sponsored ecommerce advertising.

  • Unlocking Potential: Marin Software’s (MRIN) Latest Tool Shifts Market Dynamics

    Unlocking Potential: Marin Software’s (MRIN) Latest Tool Shifts Market Dynamics

    Marin Software Incorporated (NASDAQ: MRIN) shares are currently on a bullish trajectory within the US stock market during today’s trading session, exhibiting a notable surge of 24.14% to attain $3.24. This substantial increase in the value of MRIN shares appears to be directly linked to the introduction of a new detection tool.

    Marin Software (MRIN) has unveiled its latest innovation, the Anomaly Detector. This cutting-edge tool autonomously detects and consolidates unexpected outcomes in performance marketing campaigns across various pay-per-click ad platforms including Google, Meta, and Amazon.

    This pioneering functionality equips brands and their agencies with contextualized, timely insights essential for swift decision-making and seizing opportunities. The Anomaly Detector from Marin scrutinizes performance metrics across multiple accounts, highlighting significant fluctuations in revenue, conversions, and ad expenditure.

    Commencing its analysis at the account level, it delves into individual campaigns and ad groups, offering concise explanations for outliers and suggesting strategies to either mitigate risks or capitalize on opportunities. Moreover, Marin underscores overarching data trends that might be overlooked during manual scrutiny, presenting all findings in a user-friendly narrative format via email, facilitating seamless sharing across teams.

    For performance marketers, navigating through a flood of data from diverse sources poses a perpetual challenge, where overlooking critical issues can lead to squandered ad budgets or overlooked prospects. Marin’s Anomaly Detector alleviates these concerns by ensuring comprehensive oversight and prompt addressing of anomalies, instilling marketers with confidence in their decision-making process.

    The Anomaly Detector by Marin automatically monitors day-of-the-week trends to forecast performance and identifies campaigns falling short of their predefined key performance indicators (KPIs). Leveraging AI, Marin streamlines all reporting, performance tracking, and optimization tasks, offering clients substantial time savings each week to allocate towards strategic endeavors.

    Marin envisions a future where performance marketers leverage real-time, distilled insights to act swiftly, enhance customer conversion rates, and liberate themselves from the burdensome task of exhaustive analysis. With its foundation deeply rooted in AI, Marin continues to advance, accelerating its journey towards realizing this transformative vision.

  • Why did Marin Software Incorporated (MRIN) stock decline on Friday’s after-hours?

    Marin Software Incorporated (MRIN) shares declined 14.73% in after-hours on Friday, July 30, 2021, and closed the weekly trading at $7.06 per share. in the regular trading session of Friday, MRIN’s stock gained 28.17%. MRIN shares have risen 483.10% over the last 12 months, and they have moved up 5.61% in the past week. Over the past three months, the stock has gained 362.57%, while over the past six months, it has shed 283.33%. MRIN has a current market of $70.79 million and its outstanding shares stood at 10.30 million.

    MRIN Recent financial results announcement

    On July 30, 2021, Marin Software Incorporated (MRIN announced financial results for the second quarter ended June 30, 2021.

    Q2 2021 financial results

    • MRIN reported revenue of 1 million in Q2 2021 compared to $7.3 million in the second quarter of 2020.
    • Total operating expenses were $5.93 million in Q2 2021 compared to $7.3 million in Q2 2020.
    • It suffered a GAAP operating loss of $3.0 million in Q2 2021 compared to a GAAP operating loss of $4.5 million in Q2 2020.
    • Net loss was $2.5 million or net loss per, basic and diluted common share was $0.23 in Q2 2021 compared to a net loss of $3.5 million or net loss per, the basic and diluted common share was $0.50 million in Q2 2020.
    • As of June 30, 2021, the company had cash, cash equivalents and restricted cash of $14.4 million.

    Financial guidance for Q3 2021

    For Q3 2021, MRIN is expecting

    • Net revenue to be in the range of $5.5 to $6.0 million
    • Operating loss in the range of $3.3 to $2.8 million

    MarinOne Performance Across Advertising Channels

    On July 22, 2021, Marin Software published three new customer case studies highlighting the benefits of using MarinOne across multiple marketing channels.

    Digital marketers are looking for the best performance from their marketing investment and the advanced bidding at the heart of delivering results. The MarinOne bidding algorithm can be used across channels, including the latest additions like Instacart, LinkedIn, and Apple Search Ads.

    MRIN Integration with Instacart Ads

    On June 23, 2021, Marin Software added the ability to manage Instacart Ads to its flagship MarinOne platform. This integration makes it easier for brands to connect with customers directly at the point of sale.

    Instacart is the leading online grocery platform in North America. Marin is bringing its experience helping advertisers optimize over $40 billion in digital advertising spend to the rapidly growing platform.

    MRIN Q1 2021 financial results announcement

    On May 6, 2021, Marin Software Incorporated released its financial results for the first quarter ended March 31, 2021.

    Q1 2021 financial highlights

    • Marin Software reported revenue of $6.3 million for Q1 2021 compared to $8.7 million in the first quarter of 2020.
    • GAAP operating loss was $4 million for Q1 2021 compared to $4.4 million for the first quarter of 2020.
    • Non-GAAP operating loss was $2.5 million in Q1 2021 compared to a non-GAAP operating loss of $3.5 million in Q1 2020.
    • Total operating expenses were $5.51 million for Q1 2021, compared to $7.73 million for Q1 2020.
    • The company suffered a net loss of $2.12 million in Q1 2021 compared to a $7.73 million net loss in Q1 2020.
    • Net loss per common share, basic and diluted was $0.21 in Q1 2021 compared to $0.58 in Q1 2020.

    Conclusion

    MRIN stock faced headwinds in the after-hours on Friday due to the Q2 financial results announcement which did not attract the investors. We hope that it will commence the new week in a positive mode.

  • What Drove The MRIN Stock Up 10% During Premarket Session?

    What Drove The MRIN Stock Up 10% During Premarket Session?

    Shares of the leading provider of digital marketing software for performance-driven advertisers and agencies, Marin Software Inc (MRIN) were trading up 9.83% in pre-market trading at $10.95 at the time of the last check. During the last session, Martin Software stock decreased -27.07% or -$3.7. Over the course of the session, MRIN shares fluctuated between $9.65 and $12.46. There were 8.2 million shares of MRIN stock exchanged on the day, which is below the company’s 50-day daily volume of 28.23 million and lower than its Year-to-date volume of 11.31 million.

    MRIN stock has gained 527.04% over the past 12 months, but the stock has dropped -43.54% over the last week. For the last six months, MRIN stock has gained a total of 343.11%, and over the last three months, the stock has increased by 507.93%. A total of 393.56% has been earned by the MRIN stock so far this year.  The price of MRN stock rose after the company released its preliminary financial results.

    What quarter did MRN report results?

    Marin Software’s mission is to enable advertisers to run paid marketing programs on the biggest websites in the world more efficiently and transparently. Advertisers and agencies can easily integrate, align, and increases the effectiveness of their digital advertising spend with MRIN’s enterprise marketing software. Search, social, and eCommerce advertising can all be managed through MRN’s single SaaS platform.

    In addition to helping marketers convert audiences more precisely, MRIN is also used to improve financial performance and make better decisions. Globally, MRIN’s technology powers marketing campaigns around the world. The company is headquartered in San Francisco and has offices worldwide.

    As of today, the following preliminary financial results have been announced by Marin Software for the quarter ended June 30, 2021.

    • The second quarter of 2021 is expected to generate MRIN’s net revenues of $6.1 million as opposed to $7.3 million generated in the corresponding quarter of 2020.
    • It is estimated that MRN’s GAAP loss from operations will range from $(3.0) million to $(3.3) million, which is a huge decrease from $(4.5) million for the second quarter 2020.
    • On a non-GAAP basis, the operating losses at MRIN are estimated to range between $(2.8) million and $(3.1) million, considerably less than the $(3.6) million for the second quarter of 2020.
    • At June 30, 2021, MRIN is expected to have, in aggregate, $14.4 million in cash and cash equivalents.
    • According to the information MRIN had available at the time of this release, the preliminary results are estimated.

    These estimated preliminary results of MRIN for the second quarter ended June 30, 2021 may differ from the actual results for the quarter that ends on that date and the final results will not be announced until after that date.

    MRIN’s recent move:

    Marin Software (MRIN) has recently added support for managing Instacart Ads to its flagship platform, MarinOne. By integrating MRIN, brands have an easier time connecting directly with consumers at point of sale. MRIN’s experience helping marketers optimize over $40 billion in digital advertising spend will be brought to the platform’s rapid growth.

  • Here is why Marin Software Incorporated (MRIN) stock surged in the after-hours on Wednesday?

    Marin Software Incorporated (MRIN) shares surged 59.65% in after-hours on Wednesday, June 23, 2021, and closed the day at $2.73 per share. Earlier, MRIN’s stock gained 1.79% to close Wednesday’s session at $1.71 per share. MRIN shares have risen 14.00% over the last 12 months, and they have moved up 4.27% in the past week. Over the past three months, the stock has lost 2.84%, while over the past six months, it has declined 18.18%.

    Let’s have a look at its recent news and developments.

    Integration with Instacart Ads

    On June 23, 2021, Marin Software added the ability to manage Instacart Ads to its flagship MarinOne platform. This integration makes it easier for brands to connect with customers directly at the point of sale.

    Instacart is the leading online grocery platform in North America. Marin is bringing its experience helping advertisers optimize over $40 billion in digital advertising spend to the rapidly growing platform.

    Recent financial results announcement

    On May 6, 2021, Marin Software Incorporated released its financial results for the first quarter ended March 31, 2021.

    Q1 2021 financial highlights

    • Marin Software reported revenue of $6.3 million for Q1 2021 compared to $8.7 million in the first quarter of 2020.
    • GAAP operating loss was $4million for Q1 2021 compared to $4.4 million for the first quarter of 2020.
    • Non-GAAP operating loss was $2.5 million in Q1 2021 compared to a non-GAAP operating loss of $3.5 million in Q1 2020.
    • Total operating expenses were $5.51 million for Q1 2021, compared to $7.73 million for Q1 2020.
    • The company suffered a net loss of $2.12 million in Q1 2021 compared to a $7.73 million net loss in Q1 2020.
    • Net loss per common share, basic and diluted was $0.21 in Q1 2021 compared to $0.58 in Q1 2020.

    Q2 2021 financial outlook

    For the 2nd quarter of 2021, the company is expecting

    • Revenue to be between $5.5 million to $6.0 million.
    • Non-GAAP operating loss to be between $3.4 million to 2.9 million.

    Q4 & FY 2020 financial results

    On February 25, 2021, Marin Software Incorporated reported its financial results for the fourth quarter and full-year ended December 31, 2020.

    Q4 2020 financial highlights

    • The company reported net revenues of$7.3 million for Q4 2020 compared to $11.4 million in the fourth quarter of 2019.
    • In Q4 2020, GAAP operating loss was $3.1 million compared to GAAP operating loss of $6.2 million in Q4 2019.
    • Non-GAAP operating loss was $2.5 million in Q4 2020 compared to a non-GAAP operating loss of $2.1 million in the fourth quarter of 2019.
    • Total operating expenses were $6.64 million in Q4 2020 compared to $12.03 million in Q4 2019.

    Conclusion

    The integration of Instacart Ads was the reason behind its exceptional performance in the after-hours on Wednesday. We hope that MRIN will continue its surge in the remaining week as well.