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  • Sequential Brands Group Inc [SQBG] Rallies after Reebok Deal

    Sequential Brands Group Inc [SQBG] Rallies after Reebok Deal

    Heelys, a company that deals with wheel technology shoes, and which is part of Sequential Brands Group Inc [NASDAQ:SQBG] has announced that it is having a new collection with Reebok, a popular lifestyle footwear brand. The collaboration involves Heelys adding their wheel technology to ten of Reebok’s signature styles.

    Heelys has had several different collabs recently, but it is the first time that it is working with another sneaker brand. Among the styles Reebok presents will include a variety of colours, shapes, and patterns. Heelys will work on these varieties to turn them into skates in the usual manner of working on the weight in relation to the heel.

    The collaboration between the two will feature ten styles with a range of sizes. Kids’ sizes will range from 13-8, while adults’ sizes will range from 9-13. These skates will be available as we approach the holiday season making them ideal for gifts for both kids and adults.

    Sequential’s Lifestyle Division Senior Vice President, Arta Isovski said that they are looking forward to teaming up with such a popular and timeless brand such as Reebok. Reebok he notes is focussed on the sport while Heelys is born of adventure.

    The two coming together will produce a formidable and exciting product that will take on the world. Arta continues to say that they are excited to have this product for both adults and children. Most of the potential adults’ clients have grown with Reebok and Heelys. It is exciting that now they will have to experience both of these brands working together to give them an awesome product. The Reebok and Heelys collab is set to hit the market and will be retailing at about $55 to $60 on Heely’s website and other retail markets around the world.

    About Reebok

    Reebok International Ltd., is an established leading designer, manufacturer, and distributor of lifestyle and sports footwear, apparel, and equipment. It has its headquarters in Boston, MA, USA. Reebok is committed to producing and distributing sports equipment to meet and fulfil individuals’ potential all over the world. The company has had a long-lasting connection with fitness enthusiasts all over the world.

    About Heelys

    Heelys is a company that deals with manufacturing skates that allow sports enthusiasts to transition from walking and running, to skating by shifting weight to the heel of the show. It was founded in the year 2000 and has been working towards helping both adults and children express their potential and have fun while skating.

  • Why Sequential Brands (NASDAQ: SQBG) Stock Is Jumping Today?

    Why Sequential Brands (NASDAQ: SQBG) Stock Is Jumping Today?

    Shares of Sequential Brands Group, Inc. (NASDAQ: SQBG) kicked off Thursday’s trading session with a strong performance as its stocks soared 126.21%. The strong performance of the company highlighted the positive sentiments of the investors after the company revealed that Heelys, which is owned by Sequential Brands has collaborated with the footwear brand, Reebok.

    This new collaboration between Heelys and Reebok will include Heely’s wheel technology and ten signature Reebok styles. Earlier, Heelys has collaborated with many brands but this is the first time the shoes with wheel company have collaborated with another sneaker brand.

    Sequential Brand’s company Heelys is best known for its shoes with a wheel in the sole. Its shoes enable the buyer to transform the shoes into skates. The buyer will be able to change the shoes for walking, running, or skating whenever he wants. The shoes of Heelys will work like other shoes after the buyer easily removed wheels. While Reebok is famous for fitness and lifestyle footwear, equipment, and apparel.

    The signature styles of Reebok will vary in colors, shapes, and patterns but customers will be able to change the sneaker to skate by applying weight on the heel. The Reebok x Heelys collab will offer different size ranges.  The size ranges include Kids Size 13-8, and Men’s Size 9-13.

    The new collection is released now before the start of the holiday season. It’s the perfect gift for the kids and adults in this season. Reebok was born from sport and Heelys was born from adventure. The collaboration of both these will provide the best experiences to its customers.

    Sequential Brands Group, Inc. (NASDAQ: SQBG) shares were trading up 126.21% at $12.89 at the time of writing on Thursday. Sequential Brands Group, Inc. (SQBG) share price went from a low point around $4.11 to briefly over $24.80 in the past 52 weeks. It had a trading volume of 13.13 million as compared to the average volume of 151.37K. SQBG market cap has remained high, hitting $9.52 million at the time of writing.