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  • ComScore (SCOR) Stock Soars On New Partnership With Horizon Media

    ComScore (SCOR) Stock Soars On New Partnership With Horizon Media

    Shares of comScore, Inc. (NASDAQ: SCOR) saw a significant boost during today’s early morning session, jumping by 16.94% to $8.42. This spike coincided with the news of a significant collaboration between Horizon Media and comScore.

    ComScore Entered Strategic Cooperation

    Comscore (SCOR) and Horizon Media have announced a strategic partnership, with Comscore’s Proximic designated as Horizon’s go-to source for contextual information. Through this collaboration, Horizon Media will be better equipped to provide privacy-resilient targeted solutions to a worldwide clientele.

    Proximic by Comscore is recognized as a leading entity in audience and content targeting for programmatic activation, while Horizon Media holds the position of the largest media agency in the U.S., as reported by Ad Age Data Center 2023.

    Amidst growing challenges related to signal loss and privacy regulations, the demand for addressable audience solutions that transcend ID-dependent limitations while safeguarding consumer privacy has intensified. This alliance will enable Horizon Media’s clients to access Proximic by Comscore’s extensive, contextually-driven targeting segments, with an emphasis on Proximic’s ID-free Predictive Audiences.

    These predictive segments, derived from SCOR’s substantial consented panel data and Proximic’s AI-driven contextual insights, are designed to target audiences based on purchase intent, interests, and personas without relying on user identifiers. Furthermore, Proximic’s segments are available for activation across leading demand-side platforms (DSPs) such as The Trade Desk, including premium connected TV inventory.

    Recent comparative testing has demonstrated that ID-free Predictive Audiences deliver impressive results, achieving an average of 96% incremental reach compared to ID-based methods. This makes them a powerful tool for brands seeking effective addressable audience targeting.

    Advancing YouTube Measurement Capabilities

    In addition to this significant partnership, comScore has recently expanded its measurement capabilities by offering a comprehensive view of YouTube audiences across all digital devices in the U.S. This enhancement includes a holistic view of YouTube traffic on desktop, mobile, and connected TV (CTV), thereby augmenting Comscore’s existing reporting on YouTube video traffic. This development underscores comScore’s commitment to providing an advanced and differentiated measurement solution in the industry.

  • COMSCORE, Inc (SCOR) stock turnaround in the after-hours on Friday?

    COMSCORE, Inc (SCOR) stock turnaround in the after-hours on Friday?

    COMSCORE Inc. (SCOR) shares surged 12.68% in after-hours on Friday, June 18, 2021, and close the week at $4.62 per share. Earlier in the morning session, SCOR’s stock lost 5.09% to close Friday’s normal session at $4.10 per share. SCOR shares have risen 23.12% over the last 12 months, and they have moved down 11.06% in the past week. Over the past three months, the stock has gained 12.02%, while over the past six months, it has plunged 95.24%.

    Comscore and Viant partnership

    On June 16, 2021, Comscoresigned a partnership agreement with Viant Technology Inc.

    The contextual-based partnership enables Viant’s advertisers to leverage Comscore’s cookie-free targeting solutions, including brand protection, contextual relevance, keyword targeting, and Comscore’s latest innovation, Predictive Audiences, which transforms audience targets into privacy-friendly contextual signals.

    Exclusive Multiyear TV Measurement Deal with Octagon

    On June 15, 2021, Comscoreand Octagon, signed a multi-year agreement to utilize Comscore’s TV data for planning, buying and measurement. Comscore will be the retained provider of U.S. television intelligence to Octagon, helping to inform decisions for their clients on TV rights, branded content engagements and marketing opportunities.

    WarnerMedia joined Comscoretrials

    On June 9, 2021, Comscoreannounced that WarnerMedia is the first national programmer to formally participate in Comscore’s National Addressable TV programmer trials. WarnerMedia has executed national addressable campaigns across multiple MVPD platforms, with detailed aggregated measurement powered by Comscore.

    Comscore new contract with Capitol Broadcasting

    On June 7, 2021, Comscoresigned a new agreement with Capitol Broadcasting to provide Comscore’s industry-leading local TV measurement, including for WRAL & WRAZ in Raleigh, NC.

    Upcoming presentation ofAnnual State of OTT Webinar on latest usage trends

    Comscore is going to present the annual State of OTT Webinar on June 24 at 2pm ET. The webinar will feature Senior Director of Product Management James Muldrow and Senior Vice President of Commercial Tara Gotch, to discuss how U.S. consumers have engaged with OTT content and devices during the 2020 pandemic and beyond.

    TV viewing engagement report for the week ending May 23, 2021

    On June 3, 2021, Comscorereleased the top broadcast and cable television programs for viewer engagement for the week ending May 23, 2021.

    The results are available on the Comscore website.

    Comscore partnership with Spiketrap

    On June 2, 2021, Comscorepartnered with Spiketrap, to expand Comscore’s industry-leading Predictive Audiences cookieless targeting solution specifically for gaming audiences. The partnership is a major step forward for advertisers seeking to engage with gaming audiences in a privacy-forward, cookie-free manner.

    Conclusion

    Well, as of this writing there is no recent news that could justify SCOR mix performance on Friday. the positive performance can be linked with recent past developments which hare all positive but we are unsure why did its loss in the morning session on Friday.